• Take the marketing label scrape test1March 18, 2010

    Take the marketing label scrape test

    Here’s a quick test to determine if your marketing sucks or not. Scrape off the labels, names, and brands in your...
  • What marketing can learn from martial arts mistakes3March 17, 2010

    What marketing can learn from martial arts mistakes

    One of the “secrets” that one of my teachers, Ken Savage of the Winchendon Martial Arts Center, says is that...
  • Ninja Mind Control Trick10March 15, 2010

    Ninja Mind Control Trick

    So much of what we perceive is defined by subtle cues and clues. Ever heard the cliche that clothes make...
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